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We believe that our industry can and should work together to promote the responsible enjoyment of alcohol and that collectively, we can positively change the nation’s relationship with alcohol.

Our commitment

We do not sell alcohol to anyone that we believe to be intoxicated.

We operate a Challenge 25 policy in our stores and on delivered sales, always asking for a recognised form of ID when we have reason to believe that the customer or person receiving goods may be under the age of 25.

We do not sell alcohol to customers whom we suspect of passing alcohol to under 18s.

We do not offer any incentives to our customers to drink irresponsibly.

How much is too much?

The government advises that people should not regularly drink more than their weekly unit guidelines:

Men: 14 units of alcohol
Women: 14 units of alcohol

This advice applies regardless of how often you drink alcohol; you shouldn’t interpret the guidance as allowing you to “save up” your units, it’s best to spread evenly across the week.

what is a unit

The size and strength of your drink will determine the number of units it contains. It’s not quite as simple as one drink, one unit - a glass of wine can range between just over one unit and more than three units depending on the size of the glass and type of wine.

Each alcohol type varies in the amount of calories they contain, but some can be as many as in a slice of pizza. The Drinkaware website holds information about the amount of calories that can be found in alcohol and also has handy calculator which tells you approximately how many calories can be found in a wide range of alcoholic drinks.

Unit calculator


The law on alcohol covers such areas as underage drinking, drink driving and drinking in public places. The full facts can be found on the Drinkaware website.

Find out more

effects of alcohol

On the Drinkaware website you’ll find useful clinically approved facts and information about the effects of alcohol on your life and lifestyle designed to help you make positive decisions about your drinking.

Find out more


Due to the nature of how alcoholic drinks are made, by fermenting and distilling natural starch and sugar, each alcoholic drink contains an amount of calories.

Each alcohol type varies in the amount of calories they contain, but some can be as many as in a slice of pizza.

See the Drinkaware website for more information about calories in alcohol.

Find out more

We are an active member of the Wine and Spirit Trade Association (WSTA).

We are a Gold Corporate Sponsor of the Wine and Spirit Education Trust (WSET), the educating body for the wine and spirits trade.

Every year we offer all staff the opportunity to complete the WSET intermediate, advanced or diploma certificates. These are offered free of charge to our employees. The courses cover content on the principles of alcohol and social responsibility.

We are a supporter and funder of the Drinkaware trust, an independent, public-facing body with the objective of changing the UK’s drinking habits for the better.